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December 9, 2024Päivi and Jesse (Kaarnavilla)

Doing home and handicraft differently - Kaarnavilla!

Textured white vase and decorative objects on a wooden cabinet

Kaarnavilla does things differently.

The idea of a Finnish product online store was born in the everyday conversations of two handicraft enthusiasts, us, Päivi and Jesse. We have always valued Finnish production and entrepreneurship.

  1. We wanted to build an online store with a single unified brand even if there were numerous manufacturers.
  2. We wanted each product to meet the values we set for our online store.
  3. We wanted the customer not to have to ponder whether the product is genuinely Finnish.
  4. We definitely did not want a traditional market stall, but a place of design, elegance, and modernity.

"Maybe a name that combines both home and some handicraft material... Kaarnavilla! Would that be descriptive?"

This is how the idea of Kaarnavilla - Home of Finnish products was born.

Kaarnavilla shop counter and shelves displaying home accessories

In the world of entrepreneurship

Starting a business is akin to embarking on a journey into the unknown. Adaptability is key. Entrepreneurship is an ongoing learning experience. Each setback and triumph offers valuable lessons.

Folded knitted textiles with leather loops

Value-Based Operations

Kaarnavilla's operations are strongly guided by values: closeness to nature, quality, Finnishness, and tranquility. Now, in 2024, there are already nearly 80 Finnish companies involved.

Cooperation with Other Entrepreneurs Creates Substantial Synergy Benefits

In Kaarnavilla, our suppliers do not just deliver products, but together form the Kaarnavilla family. We entrepreneurs do not see each other as competitors but as a network whose power acts as a springboard for all of us towards success!

Decorated planners and notebooks displayed together

About the authors: Päivi and Jesse are the entrepreneurs behind Kaarnavilla. kaarnavilla.fi